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Carley Beck
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Two companies andfour games.

Underground Games in Miami, and ThreadTap, co-founded and run as COO.

The Underground Games studio
01Independent game studio · Miami

Underground Games

An independent game studio in Miami.

Four titles. Jigsaw.ug and Coloring.ug are live; Mahjong.ug and Arrows.ug are in development.

  • Jigsaw.ug — live
  • Coloring.ug — live
  • Mahjong.ug — in development
  • Arrows.ug — in development
ThreadTap
02Connected products

ThreadTap

NFC-connected merchandise for sports teams and brands.

ThreadTap puts a chip in the merchandise. Tap it with a phone and the object proves it is real, says who owns it, and opens whatever came with it.

  • Authenticity — tap to prove an item is genuine, and to trace where it has been.
  • Access — rewards, drops and real-world experiences that arrive through the object.
  • Engagement — challenges and leaderboards that give fandom somewhere to go.
  • Sustainability — upcycled overstock and limited runs instead of more new inventory.
PinTap — a hand holding a phone reading a gold enamel pin, the screen showing "Pin Detected — unlocking your collectible"
03A joint venture of PCB Productions and ThreadTap, Inc. · On iOS and Android

PinTap

A collectible pin you can tap.

PinTap gives the pin an identity. Tap or scan to identify it instantly, track a collection, find other collectors, and earn PinPoints, badges and rewards along the way.

Year of the Devil key art — a horned gold skull over crossed weapons on a scorched red seal
04With Danny Trejo and PCB Productions

Year of the Devil

The first activation built on PinTap. Tap the official pin and it opens the content, the achievements and the live-event access behind it.

  • Activate the official pin
  • Chat with the Devil
  • Earn achievements and unlock exclusive content
  • Access live event experiences